Say what "option" really means
Labels like "GF option" or "can be made vegan" are useful, but they raise questions. Answer them on the menu:
- What changes? "Served on a gluten-free bun" is clearer than "GF option".
- Does it cost more? If the swap is extra, show the price: "Gluten-free bun +$2".
- How is it cooked? If the gluten-free fries go in the same fryer as breaded chicken, say so.
"Ask your server" only works if your staff know the answer. Before you print it, check that everyone on the floor can explain each option.
Some labels are promises
"Vegetarian" is mostly about ingredients. "Gluten-free" and "nut-free" go further. They tell a guest it's safe for them, and for some guests that's a health question.
Gluten-free. In the US, the FDA's gluten-free rule covers packaged food, but the agency recommends that restaurants using "gluten-free" on their menus stay consistent with its definition: less than 20 parts per million of gluten. In the UK, Food Standards Scotland says caterers can only use "gluten-free" if they can show the food has 20 parts per million or less. In both cases, a dish can lose its gluten-free status in a shared fryer or on a shared board, even if the recipe has no gluten in it.
If you can't control that, don't call the dish gluten-free. Describe what you do instead, for example "made without wheat; cooked in a shared fryer", and check what your local rules allow you to say.
Nut-free. A nut-free label is a claim about your whole kitchen, not just the recipe. Many kitchens find it easier to mark what a dish contains ("contains nuts", "contains sesame"), because that's about ingredients they can check. For more on this, read our article on showing allergens on your menu.
Keep labels right when recipes change
Labels go wrong quietly. A supplier switches to a bread made with milk. The chef adds a nut crumb to a dessert. The menu still says DF or NF.
A short routine helps:
- When a recipe or supplier changes, check that dish's labels the same day.
- Keep a list of which dishes carry which labels, so the kitchen and the front of house see the same thing.
- Once a month, read the menu with the kitchen and confirm every label still holds.
If you use Menupresso, each dish can carry the built-in labels (Vegetarian, Vegan, Gluten-Free, Spicy, Nut-Free and Dairy-Free) or your own, such as "Contains sesame". You can show them as full words or as short codes. With codes, the menu adds a key that explains each one, and a custom label never borrows a code guests already know, so "Sprouts" won't show up as "SP". When a recipe changes, you edit the label, save, and the online menu updates.
